In the Room, Not Reporting On It
Forward Deployed Executive
Most advisory work arrives after the decision. The report lands, the room has already moved on, and the finding describes a choice nobody can unmake. A Forward Deployed Executive works the other way round. He sits inside the leadership team while the AI and cybersecurity decision is still open. He carries the same accountability as the people around the table. Mark Lynd has been a CEO, CIO and CISO five times. He still does this work every week as Head of Executive Advisory and Strategy at Netsync.
Live on stage · International keynote
Quick Answer
Most advisory work arrives after the decision.
Keynote Topics
What a Forward Deployed Executive Actually Does
The engineering version of this role is well understood. The executive version is not, and it is the one that decides whether the engineering ever ships. Mark walks through where an FDE sits, what authority the role needs to work, and what it looks like when the arrangement fails.
Best for: Leadership summits, CIO and CISO forums, technology conferences
Duration: 45 minutes
The AI Decision Nobody Wants to Own
Every stalled AI programme has an unowned decision at the centre of it. Mark is specific about which decisions those are and why they stall. Then what an executive has to put their name to for the work to move.
Best for: Board retreats, executive offsites, AI strategy events
Duration: 30 to 45 minutes
Why the Pilot Worked and the Rollout Did Not
The pilot succeeded because someone cleared the path for it. Nobody clears the path for the rollout. Mark covers the organisational reasons AI stops at the boardroom door, and what changes when a leader is deployed alongside the technology.
Best for: AI transformation events, enterprise technology conferences
Duration: 45 minutes
Deploy the Executive, Not Only the Engineer
Sending strong engineers into a customer environment is now a proven model. Mark makes the case that the same logic applies one level up, and is honest about where the analogy breaks down.
Best for: Technology leadership summits, services and consulting events
Duration: 30 to 45 minutes
The First Ninety Days Inside a C-Suite You Did Not Build
Being useful inside a leadership team you did not build is a specific skill. Mark covers what to read first, who to talk to, which meetings matter, and the mistake that costs an outsider the room in week two.
Best for: Advisory and consulting audiences, executive development programmes
Duration: 45 minutes
What Breaks When the Advisor Leaves
Work that only holds while the outsider is present was never real. Mark covers how to build a decision the organisation keeps making after the engagement ends. And how to tell the difference before you find out the hard way.
Best for: CIO and CISO forums, governance and risk events
Duration: 30 to 45 minutes
I don't give speeches. I bring the view from the frontlines, what I'm actually seeing this quarter running enterprise AI and cybersecurity programs and advising boards, so your audience leaves with something real.
Mark Lynd, 5x CEO/CIO/CISO, Head of Executive Advisory & Strategy at Netsync
Why Mark on this subject
He is one. This is not a framework he studied. It is how he spends his working week as Head of Executive Advisory and Strategy at Netsync.
A 5x CEO, CIO and CISO. He has sat on the accountable side of the table, which is why leadership teams let him back into the room.
He wrote the material that defines the role. Five published pieces on how forward deployed work operates at executive level, and when it is the wrong answer.
Ranked number one globally in Cybersecurity by Thinkers360 in 2023. CISSP, ISSAP and ISSMP certified by ISC2.
More than 150 executive incident response tabletop exercises. The exercise is the fastest honest look at how a leadership team actually decides.
Author of three books on cybersecurity and AI, with a fourth publishing in 2026.
He will tell a room when the answer is to send nobody. That is the test of whether the advice is real.
Speaker Reel
Watch Mark on Stage
A sampling of keynotes, panels, and live broadcast appearances, RSA, Oracle CloudWorld, Dell Technologies World, ESPN College Football Awards, and the Technology Ball.
What Audiences Say
Feedback From Event Hosts and C-Suites
Mark stands apart. His credibility isn’t rooted in a title from years ago, it’s built through the work he’s doing every day in the field. When he speaks about our technology, enterprise buyers pay attention because they know his perspective is grounded in real-world experience.
Shira Rubinoff
CEO, The Cybersphere Group
Mark delivers more than a presentation, he delivers operational insight from the front lines. Instead of theory, he shares what is actually working in real environments. Our audience of CISOs and security leaders left with practical strategies they could begin implementing immediately.
Jo Peterson
CIO, Clarify360
Where Has Mark Spoken?
According to venue records, Mark has delivered keynotes at: RSA Conference · Oracle CloudWorld · Cisco Partner Summit · Dell Technologies World · IBM Think · T-Mobile Events · Gartner Security & Risk · InfoSecurity · ISACA Conferences · ISSA Events · Cloud Security Alliance · CyberSecurity Summit · BSides · FLGISA · MISAC · SMU Cox School of Business · and 100+ more.
How Do You Book Mark Lynd for Your Event?
The booking process is straightforward and typically completes within 3 business days. Mark customizes every keynote to the audience, industry, and event objectives.
- Submit an inquiry. Fill out the contact form with your event date, audience, and objectives. Response within 48 hours.
- 15-minute discovery call. Discuss your event in detail, including audience makeup, key messages, and desired outcomes.
- Proposal & contract. Receive a tailored proposal with format options (keynote, workshop, panel), fee, and travel terms.
- Customization. Mark customizes content to your audience, industry examples, and desired takeaways.
- Expert delivery. Mark brings 25+ years of real-world executive experience to every stage.
Frequently Asked Questions
What is a Forward Deployed Executive?
How is that different from a consultant?
Is this the same as a Forward Deployed Engineer?
Does he take on FDE engagements directly?
What size organisation does this suit?
Can he keynote on this and then run a session with our leadership team?
Will he name the companies he has worked inside?
How is this talk built for our audience?
Ready to Book Mark?
Mark customizes every keynote to the audience, industry, and event objectives. Contact the booking team to check availability.
600+ projects, keynotes, panels and workshops · audiences from 50 to 5,000+
Formats: In-person, virtual, hybrid · international available
Duration: 30–120 minutes depending on format
Custom by event · educational pricing available