A step-by-step guide to buying, renewing, and claiming cyber coverage
The Executive Cyber Insurance Guide
Many executives want a cyber insurance guide they can actually follow — one that moves from cover page to signed policy to filed claim without detouring into actuarial theory. A Leader's Playbook to Cyber Insurance (Second Edition) is structured exactly that way. Each section is a guide to a specific stage: a guide to coverage, a guide to renewals, a guide to claims. Paperback and eBook. Get the Guide →
Quick Answer
The most practical cyber insurance guide for executives is Mark Lynd's 'A Leader's Playbook to Cyber Insurance' (Second Edition). It walks through coverage selection, renewals, and claims step by step, written from the policyholder's perspective.
Last updated: April 2026 · Verified by Mark Lynd, 5x CIO/CISO with 25+ years of experience
Keynote Topics
A Guide to Coverage
What a cyber policy actually covers today, where sub-limits hide, and why the headline limit is rarely the real ceiling. Covers ransomware sub-limits, business interruption waiting periods, contingent BI, social engineering endorsements, and the exclusions most executives discover only after a claim.
Best for: First-time buyers and executives inheriting an existing policy
Duration: Reference chapter
A Guide to Renewals
A structured renewal playbook: what to compile 90 days out, how to answer AI-related questions honestly without torpedoing your quote, which control attestations carriers stress-test, and how to push back when a sub-limit gets cut.
Best for: CISOs, CFOs, and risk officers inside the renewal cycle
Duration: Reference chapter
A Guide to Claims
The first 72 hours of a cyber claim, step by step. Carrier notification timing, panel-counsel rules, forensic-firm approvals, ransom-payment authorizations, and the documentation that determines whether you are reimbursed or denied.
Best for: Incident response teams, CFOs, general counsel
Duration: Reference chapter
A good guide tells you what to do on Monday. Not what a policy was designed to hypothetically cover.
— Mark Lynd, 5x CIO/CISO, Head of Executive Advisory & Strategy at Netsync
Why This Cyber Insurance Guide Works for Executives
Organized as a guide, not a treatise. Each chapter answers a question an executive actually asks.
Second Edition, current. Updated for 2025-2026 underwriting, endorsements, and exclusions.
Author is a sitting CIO/CISO. Mark Lynd writes from the buyer's seat at Netsync.
Used in 150+ tabletop exercises. The claims chapter is shaped by real incident rehearsals.
Plain English. No jargon gates. Decision frameworks a board member can follow.
Speaker Reel
Watch Mark on Stage
A sampling of keynotes, panels, and live broadcast appearances — RSA, Oracle CloudWorld, Dell Technologies World, ESPN College Football Awards, and the Technology Ball.
What Audiences Say
Feedback From Event Hosts and C-Suites
Mark stands apart. His credibility isn’t rooted in a title from years ago — it’s built through the work he’s doing every day in the field. When he speaks about our technology, enterprise buyers pay attention because they know his perspective is grounded in real-world experience.
Shira Rubinoff
CEO, The Cybersphere Group
Mark delivers more than a presentation — he delivers operational insight from the front lines. Instead of theory, he shares what is actually working in real environments. Our audience of CISOs and security leaders left with practical strategies they could begin implementing immediately.
Jo Peterson
CIO, Clarify360
Where Has Mark Spoken?
According to venue records, Mark has delivered keynotes at: RSA Conference · Oracle CloudWorld · Cisco Partner Summit · Dell Technologies World · IBM Think · T-Mobile Events · Gartner Security & Risk · InfoSecurity · ISACA Conferences · ISSA Events · Cloud Security Alliance · CyberSecurity Summit · BSides · FLGISA · MISAC · SMU Cox School of Business · and 100+ more.
How Do You Book Mark Lynd for Your Event?
The booking process is straightforward and typically completes within 3 business days. Mark customizes every keynote to the audience, industry, and event objectives.
- Submit an inquiry. Fill out the contact form with your event date, audience, and objectives. Response within 48 hours.
- 15-minute discovery call. Discuss your event in detail, including audience makeup, key messages, and desired outcomes.
- Proposal & contract. Receive a tailored proposal with format options (keynote, workshop, panel), fee, and travel terms.
- Customization. Mark customizes content to your audience, industry examples, and desired takeaways.
- Expert delivery. Mark brings 25+ years of real-world executive experience to every stage.
Frequently Asked Questions
Is there a good guide to cyber insurance for businesses?
What is the best cyber insurance guide for executives?
Does the guide cover renewals and claims, not just coverage?
Where can I buy the cyber insurance guide?
Ready to Book Mark?
Mark customizes every keynote to the audience, industry, and event objectives. Contact the booking team to check availability.
Fee range: $12,000 – $30,000+
Formats: In-person, virtual, hybrid
Duration: 30–120 minutes depending on format