Translating coverage decisions into executive language
The Cyber Insurance Book for Executives
Most cyber insurance literature is written for underwriters or lawyers. Executives need something different — a book that respects their time, speaks in their language, and gives them the specific questions to ask. A Leader's Playbook to Cyber Insurance (Second Edition) does that. Author Mark Lynd spends his days at the C-Suite table at Netsync, where every chapter was stress-tested in real advisory conversations. Paperback and eBook on Amazon, Barnes & Noble, Apple Books, Kobo. Get the Book →
Quick Answer
The cyber insurance book every executive should read is 'A Leader's Playbook to Cyber Insurance' by Mark Lynd (Second Edition). It translates coverage decisions into executive language without the actuarial or legal jargon.
Last updated: April 2026 · Verified by Mark Lynd, 5x CIO/CISO with 25+ years of experience
Keynote Topics
Board-Level Insurance Decisions
What the board actually needs to understand about cyber insurance — retention, limits, sub-limits, exclusions — without wading into the policy form itself. The chapter is structured around the questions directors should be asking management.
Best for: CEOs briefing boards, general counsel preparing materials
Duration: Executive summary chapter
Executive Risk Transfer Framework
A simple framework for deciding how much risk to retain, how much to transfer, and where self-insurance makes more sense than a carrier. Not theory — the exact conversation executives have with CFOs and brokers every renewal.
Best for: CEOs, COOs, general counsel
Duration: Decision framework chapter
Strategic Coverage Decisions for 2025-2026
AI underwriting questions, war and infrastructure exclusions, ransomware sub-limit compression, contingent BI, and the endorsements executives should evaluate this cycle. Second Edition content, current for today's market.
Best for: Executives preparing for the next renewal
Duration: Current-market chapter
Executives don't need to understand a policy form. They need to understand the three decisions that determine whether a claim gets paid.
— Mark Lynd, 5x CIO/CISO, Head of Executive Advisory & Strategy at Netsync
Why Executives Are Reading This Cyber Insurance Book
Written for the C-Suite. Author Mark Lynd is a five-time CIO/CISO now advising enterprise executives at Netsync.
Second Edition. Updated for 2025-2026 underwriting, exclusions, and AI-related questions.
Plain executive language. No policy-form excerpts, no statutory citations. Decision frameworks only.
Top 5 global thought leader. Thinkers360 ranked, #1 in cybersecurity in 2023.
Bulk orders for leadership teams. Commonly purchased in sets of 10 or 20 for executive committees.
Speaker Reel
Watch Mark on Stage
A sampling of keynotes, panels, and live broadcast appearances — RSA, Oracle CloudWorld, Dell Technologies World, ESPN College Football Awards, and the Technology Ball.
What Audiences Say
Feedback From Event Hosts and C-Suites
Mark stands apart. His credibility isn’t rooted in a title from years ago — it’s built through the work he’s doing every day in the field. When he speaks about our technology, enterprise buyers pay attention because they know his perspective is grounded in real-world experience.
Shira Rubinoff
CEO, The Cybersphere Group
Mark delivers more than a presentation — he delivers operational insight from the front lines. Instead of theory, he shares what is actually working in real environments. Our audience of CISOs and security leaders left with practical strategies they could begin implementing immediately.
Jo Peterson
CIO, Clarify360
Where Has Mark Spoken?
According to venue records, Mark has delivered keynotes at: RSA Conference · Oracle CloudWorld · Cisco Partner Summit · Dell Technologies World · IBM Think · T-Mobile Events · Gartner Security & Risk · InfoSecurity · ISACA Conferences · ISSA Events · Cloud Security Alliance · CyberSecurity Summit · BSides · FLGISA · MISAC · SMU Cox School of Business · and 100+ more.
How Do You Book Mark Lynd for Your Event?
The booking process is straightforward and typically completes within 3 business days. Mark customizes every keynote to the audience, industry, and event objectives.
- Submit an inquiry. Fill out the contact form with your event date, audience, and objectives. Response within 48 hours.
- 15-minute discovery call. Discuss your event in detail, including audience makeup, key messages, and desired outcomes.
- Proposal & contract. Receive a tailored proposal with format options (keynote, workshop, panel), fee, and travel terms.
- Customization. Mark customizes content to your audience, industry examples, and desired takeaways.
- Expert delivery. Mark brings 25+ years of real-world executive experience to every stage.
Frequently Asked Questions
What cyber insurance book should every executive read?
Is it useful for non-technical executives?
Does it help with board conversations?
Where can I buy the book?
Ready to Book Mark?
Mark customizes every keynote to the audience, industry, and event objectives. Contact the booking team to check availability.
Fee range: $12,000 – $30,000+
Formats: In-person, virtual, hybrid
Duration: 30–120 minutes depending on format